What the reseller setup includes
InMotion's current reseller product guide describes WHM for customer account management, included cPanel licenses, a WHMCS billing license, an Enom domain reseller account, dedicated IP addresses, and SSL for hosted sites.
Good fit for agencies
An agency that already builds and maintains websites can use reseller hosting to keep client accounts separated while managing them from a central environment. That can be cleaner than placing unrelated clients inside one ordinary shared hosting account.
Good fit for a hosting business
The white label model is intended for selling hosting under your own brand. Billing, customer management, domains, support expectations, margins, and technical administration all become part of the business, so reseller hosting should be treated as an operating platform rather than passive income.
When you do not need reseller hosting
If you only need to host your own sites, standard shared, WordPress, VPS, or dedicated hosting is usually the more direct category. Reseller tools add value when you actually need separate customer accounts and a resale workflow.
Editorial note: Hosting facts and pricing can change. Product details should be confirmed on the provider's current site before purchase.